5 Critical Startup Lessons

What I learned about moving to a foreign country and founding a bikini startup.


Lesson #4: Go Big or Go Home

Three years into my business and I have really gotten to know my customer. I believe that you need to keep on innovating to offer customers new and exciting products or else you will become boring and irrelevant. So every day I push myself to stay fresh. Nine months ago, I set out on a mission to see if I could create the world’s prettiest leggings. This came about after receiving constant feedback that my customers were more motivated to work out if they have fun and colorful fitness wear. My new line of leggings would encourage more women (including myself!) to get up, get out of the house and get active.

If you are not fully invested in your business in terms of time, energy and other resources, then what are you doing? You have to put your all in, keep pushing yourself to go one step bigger and get back on the horse repeatedly if need be.

5 Critical Startup Lessons

Another Fit Rebel creation

Lesson #5: Create Value

The most important point that I would like to leave all readers with is to give the best possible value you can to your customers. Value is not necessarily in terms of price, but also a unique and quality product that they will have a positive effect on them. That should come first, above all. Don’t just copy another company — do it better. Once you’ve delighted customers with your products and service, the profits will come after.

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Avatar of Nadia Hasbi

Ex-corporate suit turned fitness entrepreneur. As a person who leads an active lifestyle, Nadia enjoys yoga, weightlifting and running. Decked in active wear almost all the time, she understands the pains and joy when it comes to shopping for movable and breathable clothing and vows to offer exquisite and affordable apparel through her company,

Reader Discussion: 55 Comments

  1. Avatar of Ashley Thompson

    Adapt! Overcome! Improvise! These would take any company startup to a stable business in no time. Just follow these tips.

  2. Avatar of Stefanie Tyson

    I’ve always wanted to be a fashion entrepreneur. It’s very intimidating to think of leaving my job and investing so much money into something that could fail. Thanks for giving me hope!

  3. Avatar of Anna Kaplan

    Anna Kaplan

    I needed a loan to startup a small business in my town that had a specific need, but I had not yet gotten a high enough credit score to qualify with my bank. However, thanks to this website, I did a little research and found a local entrepreneur who regularly sponsors small businesses he thinks have a shot. Now, thanks to my angel investor, I am up and running.

  4. Avatar of Celine Carter

    Celine Carter

    It takes a special person to try to make a start up business work. They are creative and they have ideas, but like the article talks about, the one thing they lack is financing. Sometimes, speaking from experience, it can be a challenge to figure out where to turn to to get the money you need to take your ideas and make them work. It’s nice to have an article like this where a lot of ideas are compiled on one page. Even if some of the ideas are common sense ones, just being reminded of them from time to time is a good thing.

  5. Avatar of Teresa Tanner

    Teresa Tanner

    Very nice, well-rounded list. Too many people think that you need hundreds of thousands of dollars to get a business off the ground. That may be true in some industries, but some types of small businesses can make do with the basic credit card. Once the income starts coming in, it’s not too hard to expand.

  6. Avatar of Gwen Keaton

    Gwen Keaton

    The thrill of running a startup is offset by the challenge of finding funding. The well-developed array of nontraditional lenders and types of funding for a startup along with practical advice make this a must read for entrepreneurs.

  7. Avatar of Janet Roper

    Janet Roper

    This is an excellent resource for those who are just starting to think about funding a startup. Of course, we’d all love to have angel investors but your information is useful in the event that we don’t.

  8. Avatar of Monica Collins

    Monica Collins

    Great tips! All I can say is the absolute most important thing you can do before you start any business is to have a business plan with at least a 1, 5 and 10 year goal.

    • Avatar of KYLE


      ….and find a great location. A really good location dictates how long or how quickly it takes you to attain those goals.

  9. Avatar of Gerry Carlton

    Gerry Carlton

    The art of getting people talking about your brand can be the make or break for any start up. Many remain low lieing for many year because not enough time is invested in getting this right abd yes correctly said it’s not confined to the Internet…. alone… great piece

  10. Avatar of Brenda Nelson

    Brenda Nelson

    I have always advocated for the importance of a unique ‘Idea’. Innovation happens only one time and cannot be repeated. This is the reason why people remember the one who scores first position and not the one who is second or other. Strive for greatness and just use these tips. I found the insightful and complete. Thanks for sharing wisdom ?

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