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Lean Cuisine’s “Weigh This” Positive Body Image Campaign

This campaign is all about teaching women to weigh themselves not on a scale, but by their accomplishment and things that they’re proud of. The article didn’t talk about Lean Cuisine’s meals, just the initiative and their (now viral) video.

The brand was so happy with the results, that they sponsored a follow-up social media blast:

“We love how the promotion went. Thank you!” – ad agency for Lean Cuisine

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